苹果AI首秀翻车？Siri 升级疑成"PPT演示"

Apple's AI Debut a Flop? Siri Upgrade Suspected of Being a "PPT Presentation"

发布会Demo引质疑：苹果AI落地，真能行？

苹果WWDC 2024上，Siri大秀了一把AI新功能，但发布会后，质疑声浪不小。有前苹果员工直接爆料，说他们根本没见过发布会上演示的那些功能真正跑起来过。这不禁让人怀疑，苹果在AI上的实力，是不是PPT做得比实际强？

Doubts Raised About Demo at Launch Event: Can Apple's AI Implementation Really Work?

At Apple's WWDC 2024, Siri showcased a bunch of new AI features, but after the launch event, there was a significant wave of skepticism. A former Apple employee even directly revealed that they had never seen the features demonstrated at the launch event actually running. This raises doubts about whether Apple's strength in AI is more about impressive PPT presentations than actual capabilities. 🤔

技术路线摇摆，高层也"大换血"：Siri团队这是怎么了？

Siri团队内部好像有点乱，技术方向不太明确，项目一拖再拖。更劲爆的是，有消息说苹果要换掉AI主管John Giannandrea，还有他手下的Robby Walker。软件主管Craig Federighi要亲自接管Siri，之前搞Vision Pro的Mike Rockwell来接替Walker。这人事变动，感觉Siri前景更不明朗了。而且，苹果内部软件团队和AI团队之间，好像还有点"宫斗"的意思，软件团队风头更盛，AI团队话语权受限？

Tech Direction Wavering, Top Execs Also "Changing Hands": What's Wrong with the Siri Team?

It seems like things are a bit chaotic within the Siri team, with an unclear technical direction and projects constantly being delayed. Even more explosive, there's news that Apple is replacing AI chief John Giannandrea, along with Robby Walker under him. Software chief Craig Federighi is taking over Siri himself, and Mike Rockwell, who previously worked on Vision Pro, is replacing Walker. These personnel changes make the future of Siri seem even more uncertain. Moreover, there seems to be some internal "power struggle" between Apple's software and AI teams, with the software team gaining more prominence and the AI team having limited influence?

隐私成"绊脚石"？苹果AI的鱼和熊掌困境

苹果对用户隐私那可是出了名的重视，但这也成了AI发展的"紧箍咒"。没法大量收集数据来训练模型，AI功能在设备上实际效果咋样，心里也没底。这种对隐私的执着，会不会让苹果在AI赛道上掉队啊？

Privacy as a "Stumbling Block"? Apple's Dilemma of Balancing AI and User Privacy

Apple is renowned for its emphasis on user privacy, but this has become a "tightening band" on AI development. Without being able to collect massive amounts of data to train models, there's uncertainty about how well AI features will actually perform on devices. Will this dedication to privacy cause Apple to fall behind in the AI race? 🤔

内部试用OpenAI模型？自研和"拿来"的艰难抉择

虽然困难重重，苹果内部也在想办法。据说，他们试用过OpenAI的模型，让AI能理解用户手机屏幕上的内容，还能用更自然的对话来操作App。但高层说了，最终产品不能用外部模型，只能拿来跟自家模型对比。有个团队想让Siri更懂情感，识别用户是不是遇到麻烦了，但工程师绕过管理层，偷偷跟软件团队合作开发。这些细节，是不是也说明苹果在AI研发上有点焦虑，自研和"拿来主义"之间摇摆不定？

Internal Trial of OpenAI Models? The Difficult Choice Between Self-Developed and "Off-the-Shelf"

Despite the numerous difficulties, Apple is also trying to find solutions internally. It is said that they have trialed OpenAI models to enable AI to understand the content on users' phone screens and operate Apps through more natural conversations. However, executives have stated that the final product cannot use external models; they can only be used for comparison with their own models. One team wanted to make Siri more emotionally intelligent and able to recognize if users are experiencing problems, but engineers bypassed management and secretly collaborated with the software team to develop it. Do these details also suggest that Apple is somewhat anxious about AI development and is wavering between self-development and "taking what's available"? 🤔

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